Simple, credit-based pricing.
See the data before you commit. No card, no expiring trial.
100 credits / month
Start for freeWhat's included
For individuals and small teams getting to work.
1,000 credits / month
Get StarterEverything in Free, plus
For growing GTM teams running Trace in production.
20,000 credits / month
Get ProEverything in Starter, plus
For teams that need the whole dataset, kept fresh.
Custom credit volume
Talk to salesEverything in Pro, plus
Browsing the app is free. Search, profiles, lists, lookalikes, and in-app chat never cost a credit. Credits are drawn when you pull data via the API, MCP, or CSV export — and only for records actually returned, so a search or lookup that comes up empty costs nothing. Credits reset at the start of each billing period.
No feature walls — every tier gets the full product. Higher tiers just mean more credit volume, better rates, and Enterprise-grade compliance.
| Feature | Free$0 | Starter$49 / mo | Pro$499 / mo | EnterpriseCustom |
|---|---|---|---|---|
| Monthly credits | 100 | 1,000 | 20,000 | Custom |
| Core | ||||
| Web app access | ||||
| Single domain lookup | ||||
| In-app AI chat Search, build lists & summarize signals in natural language | ||||
| Access | ||||
| REST API access | ||||
| MCP server Claude, Cursor & AI agent workflows | ||||
| Lists & auto-refresh | ||||
| CSV export | ||||
| Intelligence | ||||
| Lists rule engine tech_uses, vendor_customers | ||||
| Lookalike generation | ||||
| Batch enrichment Up to 100 domains / call | ||||
| Partnership graph queries | ||||
| Job postings & hiring signals | ||||
| Change notifications Tech stack & partnership changes, via email, Slack or webhook | ||||
| On-demand fresh scan Real-time recrawl of any domain, via API | ||||
| Scale & compliance | ||||
| Full dataset export Entire company & technographics corpus | — | — | — | |
| SSO, DPA & dedicated SLA | — | — | — |
A flat, transparent model — you only pay when data is revealed.
| Action | Credits |
|---|---|
| Anything in the web app Search, profiles, lists, lookalikes, in-app chat | Free |
| On-demand fresh scan Real-time recrawl of any domain | Free |
| API or MCP call Per net-new company returned | 1 |
| CSV export Per net-new company in the file | 1 |
| Change alert Tech added or dropped, partnership started or ended — delivery bundled | 3 |
Reveal once, re-access free. Once you unlock a company, viewing it again — or exporting it — costs nothing for 30 days across your whole team.
Anything you view in the web app — search results, profiles, lists, lookalikes, in-app chat — is free. A credit is consumed when you pull a net-new company via the REST API or MCP, or export one in a CSV. Your plan includes a fixed number of credits each month, and the live counter in-app shows what you have left.
You can keep browsing data you've already pulled, but new lookups pause until your credits reset at the start of the next billing period — or you upgrade to a higher plan for more monthly credits. We'll never charge you overage fees without you choosing to upgrade.
Credits refresh at the start of each billing period and don't carry over. If you consistently have credits to spare, a smaller plan may be a better fit — and if you run out early, it's a sign it's time to move up a tier.
Yes. Upgrade, downgrade, or cancel whenever you like, right from your account settings. Upgrades take effect immediately; downgrades and cancellations apply at the end of your current billing period, and there are no long-term contracts on self-serve plans.
Annual plans cost 16.7% less than their month-to-month equivalents (two months free), and are billed once per year. All credits for the full year are granted up-front and only refresh at the annual renewal. Use the Monthly / Annual toggle above to compare the exact rates for each plan.
Yes, but only if you're already on a subscription plan. Existing subscribers can buy additional credits ad hoc at rates that vary based on your plan — all self-serve, right in the app.
No. The Free plan gives you 100 credits a month with no card required — create an account and start searching right away. You only add billing details when you're ready to move to a paid plan.
Enterprise is tailored to your credit volume and requirements — including full dataset export, SSO, a signed DPA, security review, and a dedicated support SLA. Reach out and we'll put together a plan that fits how your team uses Trace.